Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. How to make animated GIFs with Adobe Animate.So how can you get in on this action? In this blog post, we’ll cover: According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enterprise Plan Boost collaboration and drive resultsĪs an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes. Make sure that exported file will be in a GIF format. To export GIF in Photoshop go to File->Export->Save for Web(Legacy)… Go to Window->Timeline to see the timeline (all frames): Open Photoshop and go to File->Import and select an option Video Frames to Layers…Ĭhoose a video exported from Adobe Premiere Pro, and make sure that the option – Make Frame Animation is ticked. On the right side of the Export Setting, you can change the name of your movie and the localization. In the Export Settings, go to the format and select from the drop-down menu an option H.264 (to export a video in mp4 format).Īt the bottom of the Export Settings, select the part of the movie that you want to export. Change the values to set the wanted position of your video. The first value in the Position option defines the horizontal position, the second value defines the vertical position. If you want to move a video horizontally, or vertically go to the Position option (in the Effect Controls panel). Use the horizontal slider to fit the size of your video to the sequence. In the Effect Controls panel go to the Scale. To fix this click on your video in the sequence panel and go to Effect Controls. Press Keep Existing Settings to do not change the sequence frame size.Īfter dragging a video to the sequence panel your video may not match with the sequence. If your video is in a different size then your sequence will pop the information with Clip Mismatch Warning. Go to File-> Import, and select the video that you want to make into the GIF. Make sure that the square pixels(Pixels Aspect Ratio) option has been selected. In the new sequence window, go to the settings and change the frame size to your preferred one. Open the Adobe Premiere Pro and create the new sequence (go to the File -> New-> Sequence…) To export high-quality GIFs using Adobe Premiere Pro and Adobe Photoshop follow the steps below and watch the video tutorial:
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